For my senior thesis research paper, I wanted to find no-nonsense facts and statistics to back up a legitimate need for NPOs to invest in professional design to promote their mission, build their brand, and garner more support. Strong ties to the bleeding disorders community was what inspired me to pursue this topic.
My research paper was then designed into the 32-page, 8x10 hard-cover book shown here. I chose to feature bold colors, dynamic movement, contemporary typography, and colorful photographs to bring life to a potentially-monotonous topic. Book is perfect-bound and professionally published by Blurb.
This is a proposal for the identity of an up-and-coming tea house located in the heart of Minneapolis. Its goal is to bring an atmosphere of sophistication and style to the European (and increasingly American) past-time of drinking tea. It features top chefs, luxurious furniture, a rotating menu, and exclusive teas.
The name is a play on words, derived from "tête-à-tête," a French colloquial phrase for "chit-chat." The identity is comprised of a logo, stationery, front-end web design, and graphic standards manual. The stationery was printed on cream 100% linen paper to match the warm palette.
The identity incorporates three distinct-yet-unified business card designs that utilize three analogous color options. The tea ring and logo adorn the back, with a full-bleed watercolor background accompanying the details on the front.
Cave Crunchers is an ongoing project focusing on branding and package design. Following a paleo/primal diet makes it hard to find grain-free snacks low in carbs that are grab-and-go. Even more so, finding something that the children of parents on this diet could snack on was an even greater challenge.
The overarching brand is "Fossil Fuel" and is meant to encompass a line of prepackaged foods that are low-carb and grain-free, and geared toward an audience of 5 to 12-year-olds. The palette is lively but updated, with fun typography and friendly dinosaur characters.
Uptown Butter is a hands-on marketing business in Athens, Ohio that was in need of a new logo. My goal with the new logo was to pare down the amount of graphics and streamline into one clean, modern wordmark that stood out from its competitors.
We infused a "buttery" smoothness by incorporating a hand-drawn script. The colors are similar, but we stuck with orange because of its association with innovation and creativity. The script was paired with a strong, condensed sans serif in a dark gray typeface. Since Athens has no actual skyscrapers, the building graphics were nixed in favor of a typographic approach.
To round out the identity in its initial stages of rebirth, I threw in some social media graphics to help the launch. Rather than use what could end up being an abstract shape for a pad of butter, we went for the next best thing associated with it: bread.
This is the redesign of packaging for athletic pre-wrap since the original design had little shelf appeal. I rebranded the identity of the product, creating new copy and graphics geared toward more serious athletes. The new design takes inspiration from the product and "wraps" around itself.
The final product is a twisted hexagonal prism cut into textured plastic from a template, then wrapped with graphics printed on heavyweight card stock. The back panel opens up to reveal instructions on a few ways to use the wrap.
My time as a design intern here got me intimately familiar with working with PMS swatches, applying brand standards, prepping files for print, and finding new ways to breathe life into its brand. I conceived and created the identity (minus the logo) for the 2014 Season of Wishes® campaign along with all corresponding print and web pieces, and aiding in the photo shoot.
I also designed and produced the majority of the collateral for the fundraising event Wine, Women, and Wishes®, as well as the membership handouts for its philanthropic group host, The Sapphire Circle.
A 12-page document sharing the stories of selected Wish Kids during our Season of Wishes campaign, to be shown to potential sponsors. Designed from the ground up in InDesign.